Return & Refund Policy

At Prime Choice, we strive to provide a seamless shopping experience. However, if you're not completely satisfied with your purchase, we're here to help. Please read our return and refund policy carefully before initiating a return.

1. Return Window

You have 7 days from the date of delivery to request a return.

2. Return Eligibility

• The item must be unused, unworn, and in original packaging with all tags and accessories intact.
• A clear unboxing video is mandatory. This video must:
  • Be recorded when opening the parcel for the first time
  • Clearly show all angles of the sealed package and the issue
• You must provide the Order ID, proof of purchase, and photos of the shipping label.

❗ Please do not place an order just to test the product. Only genuine cases will be considered for return.

⚠️ Returns are accepted only in the case of a damaged or defective product received.

3. How to Initiate a Return

Email us at: primechoice.office@gmail.com with:

• Order ID
• Description of the issue
• Photo of the shipping label
• Unboxing video (mandatory)

Or initiate it online:

• Visit: https://www.zucur.in/
• Go to the “Return & Exchange” page
• Log in with your registered email or phone number
• Select your order and choose Return or Exchange
• Upload the required details

4. Return Process & Shipping

• If your return is accepted, we will provide the return address and instructions.
• Return shipping is not free. Customers must ship the item back to our warehouse.
• We are not responsible for lost or damaged self-shipped returns. Use proper packaging and tracking.

5. Refund Policy

• Refunds are processed only after we receive and inspect the returned product.
• If approved, a 100% refund will be initiated within 24–48 hours.
• Refunds will be credited to the original payment method:
  • Online payments: 2–5 business days
  • COD: Provide bank account details for NEFT/IMPS refund

6. Damaged / Defective / Wrong Items

If your product is damaged, defective, or incorrect, contact us within 24 hours of delivery with the mandatory unboxing video.

7. Non-Returnable Items

• Products without an unboxing video
• Used or damaged items
• Sale or clearance items
• Custom or personalized products
• Hygiene and personal care items

8. Exchanges

We do not offer direct exchanges. Please return the original item and place a new order once your return is approved.

9. Important Notes

• Free gifts are not returnable or exchangeable.
• Issues with exchanged/replacement items must be reported within 24 hours of delivery.
• Support hours: Monday–Saturday, 9:45 AM – 5:30 PM